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6+ Key Braze Event Properties You Need

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event properties braze

6+ Key Braze Event Properties You Need

In Braze, customized attributes connected to occasions present granular knowledge about person actions inside a cellular or internet utility. For instance, a “buy” occasion would possibly embody attributes like “merchandise identify,” “value,” and “foreign money” to offer an entire image of the transaction. This wealthy knowledge set permits for extremely focused person segmentation and personalised messaging.

Leveraging these granular particulars allows entrepreneurs to create dynamic person segments based mostly on particular behaviors and preferences. This results in extra related and efficient campaigns, improved person engagement, and in the end, higher enterprise outcomes. Traditionally, less complicated analytics platforms supplied restricted occasion monitoring, hindering the power to know nuanced person habits. The evolution to wealthy occasion attribute monitoring has considerably enhanced the sophistication of buyer engagement methods.

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9+ Best Braze Custom Event Properties & Examples

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braze custom event properties

9+ Best Braze Custom Event Properties & Examples

Inside the Braze buyer engagement platform, attributes connected to particular consumer actions permit for granular segmentation and customized messaging. As an example, when a consumer completes a purchase order, knowledge such because the bought merchandise’s identify, worth, and class might be captured and related to the acquisition occasion. This detailed info empowers tailor-made communications primarily based on particular person consumer conduct.

This degree of detailed knowledge assortment permits for simpler concentrating on and personalization. By understanding the nuances of consumer interactions, entrepreneurs can create extremely related campaigns that resonate with particular person customers, driving engagement and conversions. Traditionally, such individualized communication relied on broad demographic knowledge. The flexibility to leverage these particular attributes represents a major advance in focused advertising and marketing capabilities, enabling a shift from generic messaging to extremely customized experiences.

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7+ Best Braze Canvas Entry Properties & Examples

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braze canvas entry properties

7+ Best Braze Canvas Entry Properties & Examples

Inside Braze Canvas, the attributes related to a person’s entry level dictate the customized consumer journey. For instance, a consumer clicking a selected hyperlink in an electronic mail may need completely different entry attributes in comparison with a consumer coming into from a push notification. These attributes may embody the marketing campaign supply, the precise message variant, or any customized information handed on the time of entry.

Leveraging these individual-level entry traits permits for extremely tailor-made experiences inside the Canvas. This dynamic segmentation facilitates related messaging and optimized consumer journeys, finally driving elevated engagement and conversions. Understanding these attributes offers a granular stage of management over consumer movement, enabling entrepreneurs to react in real-time to particular consumer behaviors and entry factors. This stage of personalization was not at all times attainable with older advertising automation instruments, showcasing the evolution towards individualized buyer experiences.

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